GON Store

The tall narrow space is lit by an oversized ring light, that could have come directly from the set of Stanley Kubrick’s „Dr. Strangelove or: How I learned to stop worrying and love the Bomb”, turning the GON store into a paradoxical decision space; „Gentlemen, you can‘t fight in here, this is the War Room!“

Lisa Tiemann’s sculptural clothes rails levitate the GON creations in a fixed point: the dresses become participants in an experimental research of cryptic energy forms that are being deployed into ceramic veins.

The neon signs of Joep van Liefland’s „Logos of the Present” are resurrections of slowly disappearing business signs – and the businesses that they represented. Decrepit nostalgia oozes from the lights and words and radiates a sense of doom and hope alike.

Even the silvered mirror by Andreas Duscha shows only what we cannot see. GON is about more than reflecting the fashion that we like and fathoms the patterns that lie behind the image.

Sophie Hirsch‘s chairs place us in an established design history, but by changing individual components and materials, the rigour of this history is also destabilized and one realises that the stylistic subversion is sometimes more surprising and comfortable than expected. Marcel Breuer‘s „Freischwinger Nr. 1“ for Thonet finds a new seat made of steel chains and a pink seat cushion. When you lean back, you notice that the backrest, otherwise covered with firm leather yields like elastic latex. A moment of shock, leading to the trust fall into New Materialism.